AGRISUD INTERNATIONAL

Agrisud is an international solidarity NGO dedicated to fighting poverty in developing countries.  Its actions favor both an economic and agro-ecological approach. It supports farming families in developing their very small agricultural enterprises (VSEs) by training them in agro-ecological practices and sustainable business management.

 

As part of the AGRITER program's advocacy and awareness-raising activities, Agrisud wanted to promote a constructive, solutions-oriented approach to changing food systems for greater performance and resilience.

With this audiovisual communication campaign, Agrisud International aimed to present existing solutions for guaranteeing global food and nutritional security and preserve the environment despite crises. And to emphasize the urgency of considering them to accelerate change towards sustainable food systems.

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What we did :

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To help Agrisud meet their objectives of informing the public about the challenges of food safety and responsible consumption, and sustainable, localized agriculture, we : 

 

• Helped Agrisud identify the key messages and communication axes for each of the two video series, Regards d'experts and Solutions Durables.

• Defined the narrative concepts and co-wrote the scripts for each of the videos

• Built up a database of “useful” video excerpts to edit 5 live-action videos.

• Produced 3 video interviews with experts, preparing the interview focuses, coaching speakers and organizing shooting logistics.

• Designed an art direction in coherence with the campaign's objectives and in line with Agrisud's theme and graphic charter.

• Added and animated the motion design based on the defined artistic direction, to form a coherent and consistent whole.

 

The video series is aimed at a range of audiences including policy-makers, ministries of agriculture and non-governmental organizations, and has been broadcast on all Agrisud networks and on their website.

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More information on Regards d'experts pour des solutions durables 
More information about Agrisud International 

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