Working with many partners and supporters, the International Union for Conservation of Nature (IUCN) implements a large and diverse portfolio of conservation projects worldwide. These projects combine the latest science with traditional knowledge of local communities to work to reverse habitat loss, restore ecosystems and improve people’s well-being.

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As part of the European cooperation programme Interreg North Sea 2021-2027, the Biodiverse Cities project aims to tackle the urgent biodiversity and climate crises in the cities of the North Sea region. The project brings together 8 pilot cities in Europe to accelerate action for biodiversity by implementing urban investments programmes enriched with nature-based solutions (NbS) and to support ecosystem services, balance the coexistence of people and nature, and build nature-inclusive societies.

The solutions put in place include collecting naturalist data, creating eco-corridors and raising public awareness of biodiversity protection. Biodiverse Cities develops, demonstrates and monitors innovative solutions, while actively involving citizens in co-creation activities (Spatial Experimentation, temporarily transforming public spaces into green areas for community use, etc.) and community participation.
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What we did:

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The challenge was therefore to introduce to the Biodiverse Cities project, while placing it in the context of the transformative changes needed to tackle the triple global crisis - climate change, pollution and biodiversity loss. 

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In order to meet the main objective in a simple and efficient way, we have : 

• Designed a unique art direction in line with the project's graphic charter, which we complemented with our input

• Designed the graphic material and created a high-quality storyboard in preparation for animation

• Animated the illustrations in a dynamic motion design animation

• Created a soundtrack adapted to the screenplay

This video campaign is aimed at an audience mainly made up of political decision-makers from communities of municipalities, town halls, ministries and non-governmental organizations. It has been broadcast on all the project networks, and by all the 8 partners cities.

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More information on the Biodiverse Cities project.

More information on IUCN (International Union for Conservation of Nature).