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MED PROGRAMME

United Nation Environment Programme (UNEP) and the MAP Barcelona convention

As part of the United Nations Environment Programme (UNEP), the Med Programme aims to reduce pollution caused by land-based sources, strengthen climate sustainability and resilience, protect marine biodiversity and foster knowledge management in the Mediterranean region between 2020 and 2026. The Med Programme invites key stakeholders to join forces in a coordinated effort to preserve biodiversity and ensure the safety of its inhabitants.

To achieve this, the Med Programme puts forward priority measures to reduce the main transboundary environmental pressures on the Mediterranean Sea and its coastal zones.

The cross-border issues linked to the climate crisis in this region of the world imply a major collaborative effort between countries and require considerable energy to process information and make it accessible to all.

In addition, one of the major challenges of the programme is to address an extremely wide audience, including civil society organisations, political decision-makers, donors and specialised agencies, as well as... the general public.

What we did :

It is in this context that the UNEP has entrusted us with the design of the video campaign presenting the Med Programme and its partners, with the twofold aim of informing and raising awareness of the current high-risk situation in the Mediterranean Sea to call on the key actors to join forces in a coordinated effort to restore the health of the Mediterranean Sea, and ensure food and social security for its inhabitants.

After a detailed investigation of the actions taken and to be taken by the programme and its partners, we created a narrative concept defining the outlines of the campaign, wrote an impactful script, design a unique art direction, produced and animated all the graphics to create a dynamic and educational video campaign adapted to the tone and diversity of the audience, to draw up the facts and encourage collaboration, in line with the programme's objectives of information, popularisation, awareness-raising and reporting.

To learn more about the Med Programme :
https://www.unep.org/unepmap/what-we-do/projects/MedProgramme .

For more information about the United Nation Environment Program (UNEP) :
https://www.unep.org/

For more information about the MAP Barcelona Convention:
https://www.unep.org/unepmap/who-we-are/barcelona-convention-and-protocols